Get excited everyone: Hunger Magazine and Jil Sander Present "Point of View," a fashion film by Hunger Creative Director Vicky Lawton.
For the introduction of Jil Sander's dynamic View Bag, Hunger Magazine created this moody and mysterious fashion film and accompanying still shoot. With the launch of a new shape for the German fashion house's iconic bag, all the focus was on movement and precision. This became Lawton's inspiration for her film, Point of View.
"The film is all about doing abstract and flowing in motion," she said. "It not only brings the qualities of the bag to life a a beguiling way but I wanted it to stand alone as a provocative piece in its own right." It features model Emily Meuleman climbing out of a plinth in an after-hours gallery space and
proceeding to perform sensual, choreographed movements.
The film is intercut with dark shadows and macro shots of cut flowers, adding to the surreal tone of the tale. It is a tale of the unexpected, perfectly embodying the qualities that Jil Sander want to evoke from the bag.
Director and Photographer: Vicky Lawton
DOP: Marcus Domleo
Stylist: Anna Hughes Chamberlain
Hair: Aimee Hershan at Stella Creative Artists
Makeup: James O'Riley at Premier Hair and Makeup
Nails: Shreen Gayle at Premier Hair and Makeup
Model: Emily Meuleman at Elite Models
Choreographer: Cameron McMillan
Producer: Zoe Roberts
Set Design: Lucy Cooper
Editor: Gary Coogan at Rankinfilm
All clothing and accesories Jil Sander AW2015 | www.hungertv.com
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