If you are not familiar with Planet Blue, you should take time to visit them on North Henderson Avenue here in Dallas. It is a premier international omni-channel specialty retailer specializing in the unique beachy boho aesthetic. Although, unfortunately, we are not beach dwellers here in Dallas, our hot and sunny summers fit perfectly for the breezy and chic attire offered by Planet Blue. Started in Malibu twenty years ago, the brand established a following both nationally and internationally, and now services customers in over 100 countries. Whether you are in California, Mexico, India, or Bali, you are sure to meet a boho-styled maiden somewhere on a beach.
On Thursday, July 14th Planet Blue Dallas celebrated its one year anniversary. The store, just like their other locations in the United States, is an enclave for celebrities and in-the- know locals. The party, hosted by Tori Gonzales, was a hit among guests, and attracted such local notables as Erykah Badu, Michelle Keys, Crystal Hoang, Brittany Reich, and Taylor Pierce. At the festivities the guests were entertained with a complementary braid bar provided by Dear Clark Salon, The Photo Bus DFW on the premises, and wonderful beats by DJ Christy Ray. Spirit-Elite craft cocktails, including the refreshing Champagne Kiss and Blackberry Rum Smash, fueled the merriment.
However, it was not all careless fun. In recognition of recent events, 10% of proceeds from the event were donated to the Assist the Officer Foundation of Dallas to support the city’s fallen heroes.