dscoop Art & Lifestyle


The internationally renowned hair salon brand, TONI&GUY hosted their annual Creative Release and Photographic Awards at the InterContinental Hotel in Dallas, Texas on October 25th, 2015. Stylists, students, alumni, and staff from all over the country assembled for the historic 20th Anniversary of the Photographic Awards. This years’ awards honor the winners of the competitions open to stylists from the nationwide network of cosmetology schools and hair salons. TONI&GUY Photographic Awards has aimed to recognize the best cosmetology work every year since 1996.

Entrants submit photos to compete in one of a number of award categories. This year’s categories include: Student - Total Look, Student - Cut, Student - Color, Student - Men's, Student - Makeup, Student - Fantasy, Best Academy Student Team, Cut, Mens, Color, Total Look, Editorial, Makeup, Avant Garde, Best Salon Team, Best Academy Team, Best Art Team, TIGI Colourist of the Year, and Hairdresser of the Year. Zak Mascolo and the TONI&GUY Artistic Team come together each year to create a new collection. This year’s Creative Release saw Zak and his team take

to the stage to demonstrate the cut and colour techniques utilized inside of the latest collection, “Westside”.

In a sort of “event within an event”, TONI&GUY revealed two different projects within the Westside collection: The Venice Project and The Desert Project. The models in this “editorial” photo shoot were styled by Zak and his team in Venice, CA and Joshua Tree, CA. The Westside collection book incorporates photos from the collection and the techniques used in the photo shoot. Additionally, the book features step-by-step instructions with pictures, editorial photos, a USB stick with cut and colour techniques, exclusive step-by-step videos, and bonus behind-the-scenes footage.

Over 2,500 attendees, award winners, contestants, influencers and media types flock to this event each year. The celebration continues after the Creative Release at the Photographic Awards, where stylists and students participate in highly coveted awards ranging from “Student Cut” to “Hairdresser of the Year”.

Visit www.toniandguy.com for more information. #PhotographicAwards #CreativeRelease

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Photography by: Courtesy of Toni&Guy