GEOX, the legendary Italian footwear company has introduced it revolutionary new style Nebula for Spring/Summer 2016. A short film #startbreathing was directed and shot by British portrait and fashion photographer Rankin, and FashionScoop.com is pleased to show it to you first., (https://www.youtube.com/watch?v=q2gI2880v2c&feature=youtu.be).
Starring, amongst others, model Maria Crittell, British dancer and choreographer Cameron McMillan, and YouTube beatbox phenomenon Nicole Paris the campaign is focused around the Nebula, specifically designed for the most active segment of the population - you. Shot on set in London along with the print advertising campaign, this video encapsulates the freedom of living life to its fullest. This campaign is all about doing something fresh and exciting, an propels Geox into a new dimension.
Nebula was created to walk the world. Like the clouds, it knows no seasons or boundaries and can be worn everyday, everywhere, by everyone. It a range of stylish colors for both men and women, Nebula features technology that ensures lightness and breathability, offering. Said Paris, “Working on this project was challenging, exciting and fun. The genesis of the film, #startbreathing, represents the start of something creative and unique coming.”
Exactly what Geox had in mind when designing the Nebula. Start walking… or running… or jumping… In comfort and style.
Director - Rankin, DP - Marcus Autelli, Models Cameron McMillan @ Models 1, Maria Critell Wing Yue Leung @ W Athletic, Lee B @ AMCK Dance, Makeup- Andrew Gallimore @ CLM, Hair - Nick Irwin @ The London Style Agency, Styling - Anna Hughes Chamberla
Shop here: www.geox.com