Jitrois X Rankin collaborates on Jean Claude Jitrois‘ latest AW16 Campaign, a film and series of images Look Once, Look Twice. This campaign represents the living, moving and the breath-taking. The surreal, thought-provoking aspects of this floating world by highlighting the delicate luxury of Jitrois. The images are juxtaposed with models suspended in mid-air, elevated and airborne, such an extraordinary moment was caught in time. Our bodies speak using a psychomotor language, beautiful and engaging. A kinetic sculpture, brought to life, emanating confidence and power. Pure, stylish, feminine and full of conviction; those are the qualities that truly embody and define the Jitrois woman.
“This is luxury fashion creativity at its best and together we create something iconic, stimulating and beautiful.”
– Jean Claude Jitrois
Jitrois, the brand has a classic and striking aesthetic, produced for today and forever. Instantly beautiful and surreal, the film and images celebrate Jitrois through movement and strength. Stretch leather, intricate embroideries and dynamic zip details permeate the new icons presented in Autumnal hues. A bold pop of red acting as an underlying driving force of energy. The true artisanal qualities and craftsmanship of the brand are highlighted and shown in multidimensional clarity.
“Throughout their history, Jitrois have pushed boundaries with their visuals, creating powerful, feminine poses. I wanted to take that to the next level, playing with the mind’s eye and the sensual experience of what we’re seeing. I love photography that stops you in your tracks and questions how it is done. That is what we’ve achieved here.”
Rankin and Jitrois are, once again, the perfect creative collaborators.
More information: wearevillage.com