fashion Celebrity Fashion

Tom Ford, Burberry and Nautica give us instant gratification!

There's is a daring new trend this season! Hint: its not something you wear. Leading up to the New York finale of the men's shows, Nautica, Burberry and Tom Ford announced that they will be releasing the fresh from the runway looks, online and in-store immediately following their runway debut. Leading the trend, Moschino has released capsule collections available for online purchase since Jeremy Scott's debut collection for the brand. Times have changed and now that many designers and brands are live streaming their runway shows, fashionistas are seeking instant gratification. Consumers will now be

able to flaunt fresh, relevant fashion and not have to wait six months for their favorite pieces to hit the stores. As a result, designers and their retailers are reconfiguring their business models to meet this demand. The fact that the designers are producing and manufacturing collections before they are shown, rather than waiting for buyers to dictate what hits stores, exudes extreme confidence in their collections. But we are certain that what is made available will be an edited version of the collection and not everything will make it to production. The question now is, who will be the next to fall in line and eliminate the dreary lag time between falling in love and obtaining those coveted clothes?

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Photography by: Courtesy of Tom Ford, The Guardian