Vision of a hot summer day. The unforgettable sound of motorcycle wheels skidding across a gravel road. The searing smell of hot metal. The pump of adrenaline coursing through the bloodstream. And a primordial connection to the earth as the feet connect with it, propelling each next step.
Worship the ground you walk on. Worship the Ground.
Icons will be icons, and icons never go out of style. But reimagining iconic pieces from history is what keeps a brand from becoming stuffy and tired. Just ask Belstaff, the internationally known British heritage adventure luxury brand, noted designers of extreme-condition apparel and accessories. They are resurrecting their two most iconic pieces - 1948’s slim-lined, London-cut TrialMaster waxed cotton coat ('The jacket that started it all.') and the short TrialMaster boot from the 50s, worn by famous racers, pioneering aviators and freedom fighters during a century of worshipping the ground. The essential 1960s he-man, Steve McQueen famously wore his Belstaff TrialMaster coat throughout The Great Escape, and it was CHE GUEVARA’S preferred outerwear
It would be a blockbuster campaign in the right hands, and Belstaff entrusted it to the moody, almost sullen genius of conceptualist and internationally known portrait photographer RANKIN, whose moody almost sullen work is deeply profound. Rankin set about to define the concept of Worship the Ground by casting the two figures that would embody the theory.
Sir Ranulph Fiennes, (yes, of those Fiennes’) who has been called “the world’s greatest living explorer,” according to the Guinness Book of World Records. He was the first man to reach both Poles,
the first to circumnavigate the world along its polar axis, and he nabbed the Sultan’s Bravery Medal from the Queen of England for fighting terrorists in the late 60s. Fiennes was part of the first successful expedition to cross the Antarctic continent unsupported, a voyage that took 93 days. In 2009, the now 71 years-old Fiennes became the oldest British person to scale the summit of Mount Everest, and has crossed both the North and South Poles. His many books include “Mad, Bad and Dangerous to Know” and “The Killer Elite.” He is what they call a man’s man.
Pair him with swashbuckling stuntman RILEY HARPER, whose youth, determination and courage are underscored in the face of Fiennes’ weatherbeaten legacy, and the wisdom of experience meets exuberance of youth.
Shot from seemingly impossible low angles via the brilliant use of a glass floor, Fiennes and Harper explore the concept by musing aloud about it while walking, running, jumping and stunt biking across the glass, as well as on Haper’s pride and joy, a 1965 custom Triumph TR6 Trophy Bike. The low POV enhances the figures, making them to appear huge and godlike, and much larger than life. Rankin is in his element here, and know how the gently move the focus off the characters and onto artwork highlights the strength of the boot, which is made from 100% cowhide leather and lined in calf leather and uses a story Italian-made rubber sole. With a zipper and two straps, the boot is easy to kick on and off all the while providing your and ankles with top-grade support.
As it has been for decades, then, the Trialmaster today remains the ultimate accessory for a lifestyle of epic adventure.
Shop the looks here www.belstaff.com | #WorshipTheGround