runway London

Charles Jeffrey LOVERBOY’s Culture Club


LOVERBOY: Millennials’ Culture Club

Charles Jeffrey is a Central St Martin’s MA graduate, illustrator and radical creative. The Scot launched at Fashion East’s presentations in 2015 before his runway debut at MAN last January where he took over the catwalk with his LOVERBOY world. Charles Jeffrey LOVERBOY AW16 is available soon from stores including Dover Street Market (London, New York City & Tokyo), JOYCE (Hong Kong) and VFILES (New York).

LOVERBOY starts out presenting to us a modern kilt drawing upon the designer’s Scottish heritage, the audience is immediately reminded of the late Alexander McQueen, and, Lee would have been proud of Jeffrey the iconoclast. I am totally in love with the manskirt, personally, plus the hightops. He is successful in engaging fashion lovers like me. When one can visualize oneself dressed in Jeffrey’s designs, the designer can confidently proclaim, “Veni, Vidi, Vici”, perhaps satirically even in a colonial-conquest sense. The collection is a quirky curation of clothes in relation to historical, cultural and social influence rooted in our colonization past. You watch the show unfold with styles referencing Queen Elizabeth, Banana Republic, Genghis Khan, Samurai and the end note is The Saint. Wait, am I watching Mad TV?

The aesthetic brings me back memory of Boy George and his Culture Club.

DAZED Digital editorial review on Jeffrey’s MAN collection was:

“Wild and hyperstyled as it is, there were loads of beautifully made clothes on his MAN catwalk to get pissed and roll around on the floor in, whether you have a rubber snake coiled around your neck or not.”

Planned eccentricity is key. I’m loving it.

“It’s gender-queer, it’s powerful, it’s misfit, it’s angry, it’s sweaty” – Charles Jeffrey