The second ever collection of Uri Minkoff, presented at the New York Fashion Week: Men‘s July 11th, impressed the viewers both with its content and its delivery. The showing defied the traditional norm by employing dancers, rather than models, to wear the clothing. Minkoff aspired to exhibit the garments in motion, highlighting the range of movement of the high performance fabrics and their superior cut. Dancer-models twisted and twirled, lunged and fell to the ground, and occasionally yelled out. The performance art team Gerard and Kelly, with a group of professional dancers, helped Minkoff put together a memorable fashion demonstration geared to draw attention to the digital life experience of the modern world. One can only call it an art installation, albeit a living one.
The collection was inspired by the notion of fleeting time. In the world of ever-increasing speed of life, Minkoff wanted to bring attention to each and every minute, and to the necessity to capture experiences of a moment. He translated this message through the use of stretchable materials – sport jerseys, stretch cotton twill and performance grade nylon. The unusual pairings of skinny sporty trousers and shorts with tailored blazers and long jackets were beautiful, futuristic and slightly surreal. The sportier components contrasted with the crisp tailoring; it was a unique marriage of performance and style.
Minkoff selected a palette of blue hues with a hint of pink. It was a reference to the time he spent on Lake Como watching a spring sunset and contemplating the contrasts of real-life vs. digital personal experiences. That moment became the starting point of his work on the collection and defined a turn in his own personal journey.
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