runway New York

LIFE: Ricardo Seco Spring/Summer 2017

Mexican designer Ricardo Seco presented his Spring/Summer 2017 collection during New York Fashion Week: Men’s. Seco brought forth a powerful message of conscientious coexistence of Man and Nature. His collection LIFE was shown at Hotel Americano on July 12th, and took the notion of Social Activism to a new level. The designs combine the culture of urban New York with the sacredness of Holbox, the island situated off the northern coast of the Yucatan peninsula – a well-known sanctuary for a variety of endangered species.

“This city’s culture shapes our understanding of our nature and the future”, stated Ricardo. “Take a look at what Mother Nature has given us. Without nature, there is no us; there is no LIFE. LIFE is about defining your own future, while preserving the treasures of the past. This collection is meant to not only bring awareness to the island of Holbox and NYC, but to the importance of protecting our planet as a whole.” LIFE is the tenth collection in the series Seco has been developing over the years. Since February 2012, he has presented FLY, SHARE, ALIVE, POWER, FOREVER, DREAMS, REAL, LUCK, TIME and now for Spring/Summer 2017LIFE. The collections represent a progression of the design vision that has been evolving over the years. LIFE is built in a sporty, functional and casual city aesthetic that is exceptionally appealing to the young. It features textures and colors that clearly refer to the designer inspiration: pastel pink, baby blue, lilac, flamingo feathers, print of whale shark skin, print of sand, as well as gray and black. The silhouettes are oversized, with bomber jackets, bikers, boxing and athletic shorts, as well as relaxed pants and sweatshirts domineering.

In all his collections, Ricardo combines the richness of Mexican culture with the new contemporary sophistication. I can really see this design aesthetic appealing to the hip-hop culture of the cities, with its colors, textures and casual comfort speaking the language of the socially active and integrated young.

Visit www.ricardoseco.com to learn more!

Ricardo Seco S/S 2017
Ricardo Seco S/S 2017
Ricardo Seco S/S 2017
Ricardo Seco S/S 2017