The allure of CÔTE D’AZUR shines through Nautica’s Spring/Summer collection of 2017. The infamous style of the French Riviera came to New York during New York Fashion Week: Men’s and enchanted the audiences – professional and amateur alike. Inspired by the colors and styles of the azure cost, Nautica’s presentation emanated sophistication and charm. The atmosphere on the podium exuded effortless elegance of the by-gone days, while being refreshingly modern. It appeared that the models just stepped off of a yacht and strolled down the runway to the nearest villa.
The brand aligned itself with the iconic era of the 1930’s, when CÔTE D’AZUR was a haven for artists, writers and sophisticated travelers. The clothes designed by Steve McSween, Nautica’s head of Men’s Design, reflected the classic style of the Mediterranean cost and boasted an abundance of traditional details, such as stripes and navy tones, punctuated with red detailing. The collection has recognizable references to the 30’s; however, it never falls into a retro theme. There is an abundance of swimwear choices, as well as a good variety of finely tailored jackets and trousers. Sweater combinations add simple but sophisticated options for any discerning taste.
The presentation was styled by Grant Woolhead and Michael Cook, and used limited edition bags developed in collaboration with Sea Bags exclusively for the Nautica demonstration at the New York Fashion Week. I have to admit, it is my kind of collection – navy, stripes and high class.
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