runway New York

Nautica’s First SHOPPABLE Runway Collection

For Nautica’s latest collection, designer Steve McSween said he sought to “make an elegant mark with nautical references fused throughout.” Well, when the company’s name is Nautica… Nautica is one of those mass-market brands that tries to please everyone. Sometimes this dilutes their power (Perry Ellis), other times, as with Nautica, it becomes a stellar achievement.

Nautica simply does not have to fall in line with current trends - athleisure wear, androgyny, ghetto styling, blinding color palettes - it established itself in sleekly updated classics that are both high-function and drop-dead beautiful. Nautica’s clothes are expensive and look like it. All Nautica has to do seasonally is create variations on that theme (not unlike Ralph Lauren), and have to be clever or innovative, though.

Winter white, black and white, navy blue and white, color-blocking, gloriously luxurious sweaters, well-fitted trousers, anoraks, pea coats, clean styling, and a sure sense of masculinity are all hallmarks of this group. Cowl necks, turtlenecks, mock turtlenecks, boat necks, hoods and mile-long scarves framed the face. Shorts, performance pants rolled up to the knee, jeans with 6” rolled cuffs, and bare ankles addressed the lower torso. Sleeves were adorned with zippers,

pockets, buckles, or worn pushed up to the elbows. And the silhouette was essentially lean with a necessary amount of substance on top.

A stand out was the winter white overcoat worn with winter white pants and a tan sweater with winter white accents. A sweater in irregular panels of black, gray and tobacco worn with black gloves and white pants was stunning. A transparent fireman’s jacket was an interesting twist, as were the sweaters with subtle yet richly graphic patterns. The finale look was a mouth-wateringly gorgeous black double-breasted topcoat with wide bands of contrasting gray detailing across it. It will fly out of the stores, as will most of this collection.

Nautica knows that times are rapidly changing in the industry. This was the first ever shoppable runway collection, and for the first time, the collection was for sale to the public immediately after the show. Imagine wearing Winter 2017 during Winter 2016...

Celebrity sightings included Sean O’Pry, Italian supermodel (@seanopry55) on the runway, and in the crowd was Chase Crawford from Gossip Girl ,model, Johannes Huebl (married to Olivia Palermo).

Shop the Nautica's Fall/Winter 2016 Collection: www.nautica.com