runway London

Der MAN Raw Talent: Per Götesson



Newcomer Per Götesson is from a small town in the province of Småland in Sweden. He’s a new graduate from the Menswear MA program at London’s Royal College of Arts and his DIY approach to menswear is inspired by real-life function and needs:

“I like normal things, because they are more valid socially than wearing abstract sculptures – I just want the guy I’m dressing to feel great.”

His presentation includes extremely oversized pieces of urbanite styles: dark denim jacket with giga palazzo sweatpants. How’s that for a late night run to the corner convenience store? Even bigger denim pants that are not just falling off the body but there is enough room for 3 people for an unplanned ménage a trois. DIY coffee stained big tee paired with super roomy modal rayon jogging suit. I appreciate the bold attitude as reflected in the excessiveness of the pieces. Sometimes I think people who want to be swallowed by their clothes are really shy, they want to hide in their protective shell. Will Per’s designs give his guy more confidence? Learn more about this MAN’s chosen raw talent at


The pioneering MAN project was established in 2005 by TOPMAN and Fashion East when it was the first menswear scheme of its kind. MAN has launched and supported brands including: Kim Jones (Louis Vuitton), JW Anderson, Christopher Shannon, James Long, Aitor Throup, Martine Rose, Matthew Miller, Agi & Sam, Astrid Andersen, Craig Green, Bobby Abley, Liam Hodges and Wales Bonner.

MAN recipients are selected by a panel of industry experts including: Andrew Davis, Wonderland Magazine; Ben Reardon, Man About Town; Charlie Porter, Financial Times; Gordon Richardson, TOPMAN; Luke Day, GQ Style; Lulu Kennedy, Fashion East; Sam Lobban, Mr Porter; Tim Blanks, Business of Fashion.

Fashion East is a pioneering non-profit initiative established in 2000 by Lulu Kennedy and The Old Truman Brewery to nurture, develop and showcase emerging designers through the early stages of their career and has helped launch London’s top design talents.

Photo Gallery Photo Gallery
View Change
View Change
Photography by: Pepo Fernandez